Logo announcement to top producers by CEO
Protective Insurance specializes in trucking insurance. When it was time to announce the new logo, we felt it was best to showcase the artwork in a very original way, by putting the logo on the side of a semi truck! Then CEO Randy Birchfield introduced the new Protective logo at the company's annual Indianapolis 500 event where they host their top customers and agents for the weekend.
After the logo launch, the semi truck was parked at Protective Headquarters to encourage employees share in the celebration.